What Our Members Are Saying…
Viaccess-Orca, part of the Orange group, is a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience.
Virtual Reality solutions are one of the key technologies of the enabler portfolio of Viaccess-Orca, as it appears to be a very valuable ecosystem to engage viewers around premium immersive video experiences and increase monetization.
This adventure started with early developments (i.e. 2016 PoCs) focusing on 360 immersive video experiences trials integrating off-the-shell VO products (e.g. VO Secure Player, Analytics platform, OTT platforms, etc.).
VRIF membership has been essential to foster the innovation impact to be portrayed as a genuine industrial development. Thanks to a deep expertise to draw and promote state-of-the-art VR industrial standards as well as leveraging VRIF network contacts to build strategical partnerships, the VRIF gives the opportunity to develop and integrate research-applied work into industrial projects.
Such collaboration in VRIF gave us the opportunity to share some efforts and results with the Streaming Video Alliance (SVA) VR WG. They are leading a VR 360 streaming PoC1 aiming at evaluating network architecture impacts on the QoS where VRIF and VO are involved. In here, VRIF has provided the reference 360 content dataset and VO is supplying the 360 Player. On top of that, VR360 8K HEVC profile updates have been promoted and liaised to multiple peers (e.g. 3GPP, MPEG) to nurture video streaming standards in VR context.
Nokia has been a VRIF member since its early days and has been actively involved in the various VRIF working groups. We see changes in the way multimedia is consumed now and into the future and believe that immersive experiences will play an important role.
VRIF has a critical part to play in promoting VR and in developing a VR ecosystem for industry and consumers. Virtual and augmented reality pose technical challenges and place heavy demands on communication infrastructure and on multimedia-capable devices. VRIF brings together companies from across the world and from different industry segments and fosters collaboration in standardized ways to solve these challenges, which would be difficult or impossible for any single company to do alone.
Nokia also values VRIF’s role as a bridge between standard-setting organizations and practical deployments. Thus, after useful specifications such as OMAF (Omnidirectional Media Format) have been developed by standard-setting organizations, guidelines can give a practical interpretation and direction to implementers, which enables the standard to become useful via interoperable products and services.
As Nokia, the “Guidelines Working Group” is where we’ve focused most of our energy in VRIF, and we are looking forward to continued involvement as further immersive standards emerge.
If your company has an eye towards immersive experiences but is not a VRIF member, we’d encourage you to join even if you are not able to participate in every conference call or activity. VRIF provides you an opportunity to influence the guidelines so that they are relevant for your own business, to network with others in the VR area, and to promote the overall development of the VR ecosystem.
TNO is a Dutch Institute for Applied Research and is one of the founders of the VR Industry Forum. As an Applied Research Institute, TNO needs to stay closely connected to the industry, on one hand to get relevant research questions and on the other hand to disseminate its work. VRIF is seen as the most relevant industry body to meet these needs.
TNO has been studying, experimenting with and developing virtual reality for almost 10 years. Back in 2010 TNO pioneered the stream-what-you-watch concept creating the tiled streaming technology.
While tiled streaming technology is now available through our spin-off TiledMedia, TNO continues its research on virtual reality technology and applications, now with a focus on Social VR.
The contacts and network of peers in the VR industry that the VRIF provides is of most value for TNO: research results can be validated quickly and proof-of-concepts are built with the participation of the top VR players. This rapid and in-depth collaboration between industry and research would be much harder without the VRIF.
Whistling Woods International
Click HERE for a video testimonial from Chaitanya Chinchilkar, Vice President & Chief Technology Officer, Whistling Woods International.